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Data analytics for your business aka “feedback”!

You hear it all the time: data is king. Winging it is not a strategy. I’ve heard it said another way: indecision is a decision. It’s important that as you as a personal brand and/or you as a business get comfortable digging into the metrics of your...

Developing a partner program

Partner programs. Marketing co-branded content. They are named and titled any number of things and the direction for these can be very confusing. Let’s first break down what a partner program is. A partner program is a program where you (e.g., manufacturer)...